Richer is my namesake, storytelling is my superpower. 

I created Richertext following over a decade of experience as a frontline fundraiser, honing the art of the ask and perfecting the language of gratitude.

As a specialist in advancement communications, I work with nonprofits to help define their target audiences, showcase the impact of their mission, and grow their pipeline and network of supporters. I incorporate the efficiency of AI to optimize use of data and collaborate with designers, videographers, editors, and other creatives to develop and roll out communication plans that are strategic, compelling, and measurable.

Still reading? If so, my text has engaged you roughly four seconds longer than most. I have successfully captured my audience.

Now let's capture yours.

Storytelling.
Community building.
Goal getting.

Aimee Richer

Areas of expertise

ad·vance·ment

/ədˈvansm(ə)nt/ noun. The process of promoting a cause or plan.
Announcements, impact reports, press releases

writ·ing

/ˈrīdiNG/ noun. The activity or occupation of composing text for publication.
Stories of impact, newsletters, executive statements, alumni features

fund·rais·ing

/ˈfən(d)ˌrāziNG/ adjective. Seeking to generate financial support for a charity, cause, or other enterprise.
Appeals, grant work, case statements

In their words

  • Aimee Richer is a patchwork of many talents. Her wizardry at communicating data and information to a range of audiences is exceptional.

    Alan B
    Director of Advancement Carlthorp School

  • I applaud your can-do attitude in the face of Herculean projects, and have been so impressed with your work here at UC San Diego.

    Paige S
    Communications Project Manager, UC San Diego

  • Aimee crafts her words with such intentionality and cadence that every piece flows effortlessly.

    Marly S
    Director of Alumni Relations, Stanford Graduate School of Education

  • $60K!!! Aimee (using your name here for dramatic effect), you rock! Thank you for helping us get this grant!

    Rob E
    Executive Director (former),  Independent School Alliance for Minority Affairs 

Working in partnership